Today, an ELP teacher ,Sylvan took place of Rab.
I hope Kiyo and his grandmother gets better soon.
It was about the advertisements of election campaigns in United States, linked with what we read in Birk & Birk, including slanting, selection, and changed words. Each side, John McCain and Barack Obama, included all these selection and above to show the opponent appear in unfavorable way, trying to control the voters not to vote for the opponent.
This was the first time for me to see these election campaign advertisements so they seemed just like other ads such as those of daily products. When we analyzed the ads focusing on assumptions, evidences, and fallacies, I was surprised in two different ways. One was that to realize there are so many tricks to inculcate images into viewers' minds. The other one was to see so obvious selected views contained in such public ads! The most shocking was that the Obama side used the fact that McCain does not have ability even to use computer as an example to show that he is old-fashioned, although it ascribes to his torture in vietnam war. I think it is morally questionable.
Anyways, today's class was as interesting as always like Rab's.
Later at night, I watched TV and somehow looked carefully into the contents (characters, colors, tone of voice, etc) in commercials to find what the advertiser is trying to convey through the commercial.
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